Development of the Beiersdorf Campus
Beiersdorf AG
Hamburg
Location
3.000
Employees
2014-2023
Project period
47.000 m²
New above-ground construction area
combine has been supporting the company with extensive consulting services since 2014. Initially only for the planned new construction areas of the main building and the laboratory building, which is also located on the campus. Since 2018 for the development of the entire Beiersdorf campus including the existing buildings.
The new headquarters at the Hamburg-Eimsbüttel site was completed in fall 2023. The merger of two locations will unite the employees at Beiersdorf . In addition to the pure workspaces and meeting areas, the consultants from combine Consulting were also heavily involved in the planning of the central special areas. During the project, the areas were constantly adapted and ultimately a variety of spaces for meetings and collaboration were created.
Spaces for dynamic working.
Activity-based working is a way of life at Beiersdorf. It has its own term: “dynamic working”. The implementation developed by combine is based on an open-space solution with numerous retreat options, including space for concentrated work. In a participatory process, suitable office modules (25 different ones) were provided for a wide variety of activities (an average of 11 per employee).
The newly created working environments are designed to promote communication and collaboration in a variety of ways. All buildings on the campus offer full flexibility and are therefore designed to be timeless. Should new requirements necessitate a different type of office, conversion is possible at any time.
The Stuttgart-based Ippolito Fleitz Group is responsible for the interior design of the working environments, public areas and staff restaurant.
Large number of special areas
In addition to a large restaurant with a food court, the campus offers a variety of service facilities: from a working café, IT helpdesk and product store to a sports area, meditation, devotional and relaxation rooms, libraries, gaming and a brand history room. There is also an outdoor area with a high quality of stay. Not only to spend your break there, but also to hold team meetings (100% WLAN coverage).
Beiersdorf's core values can be felt throughout the campus as identity-forming features.
Courage, determination, responsibility and empathy.
“The Way we CARE+": The mission statement and corporate values have also been incorporated into the planning of the buildings. Together, the user team came up with creative ideas for the names of the five building units. The voted design combines “C” for CONNECT, for the future heart of the campus, “A” for ACTION, for the home of the sports area with spaces for collaboration and relaxation, “R” for ROOTS, for the laboratory building and “E” for EMPOWER, for the training of new talent. “+” stands for XPLORE and refers to Beiersdorf's future tech center, where the latest technologies will be developed and space for innovation will be created.
Another identity-creating measure is the design concept of the campus, which reflects Beiersdorf's DNA with the chosen colors.
Comprehensive consulting services.
At the beginning of the project, the services provided by the colleagues involved from combine included carrying out a detailed needs and requirements analysis, which was conducted together with the specialist managers and employees at Beiersdorf in workshops and interviews. On this basis, an architectural competition was then launched by combine (at that time still under the name Quickborner Team). In the subsequent planning and construction process, constant design controlling ensured the best possible mapping of user and operating processes. In addition, combine was responsible for the development and introduction of the new workplace concept and also accompanied the entire process of works council negotiations in this context
The result forms a really good basis and future for all Beiersdorf employees.
Martin Krause,
Head of Project Management
combine was given the task of planning from rough to detailed occupancy, in particular the office space. Determining the requirements and constantly reconciling them was a key task. Topics such as internal transformation and change management also came onto the agenda during the course of the collaboration. The project management supported by combine ensured transparent cost and schedule controlling as well as audit-proof documentation.
High level of participation on the part of the user team.
combine constantly adapted the office concept and had it accompanied by the employees in a participatory manner, which was of enormous importance for the success of the project. The networking of the two interest groups of users and operators was actively promoted by combine. This resulted in a high level of acceptance on the part of the workforce.
Rarely have I experienced so much positive feedback before, during and after the commissioning of the first surfaces.
Marco Kuhlwilm-Diaz
Senior Consultant
Services
- Project Management
- Needs and requirements analysis
- Draft controlling
- User representation / coordination
- Conceptualization of new working environments
- Function and space program
- Occupancy planning
- Support for architecture & interior design competition
