Redesign of the special areas
Hamburg
Location
21
Floors
2023
Project period
32.000 m²
Usable area
The Atlantic Haus is an office building in a prominent location in the middle of Hamburg's lively St. Pauli district. It stands at the highest point of the so-called Bavaria-Quartier, on the site of the former Bavaria brewery, in the immediate vicinity of the Landungsbrücken and the Reeperbahn, with an exclusive view of the Elbe.
With its height of almost 90 meters and its triangular basic shape, the Atlantic House a striking urban high point of the new "Hafenkrone" with 21 storeys and around 32,000 m2 of usable space.
The owner of the building is Nuveen Real Estateone of the largest real estate asset managers in the world.
Our mission
With the aim of increasing the attractiveness of the location for current and potential tenants and creating an individual brand experience for the Atlantic Haus, combine Consulting was commissioned with the redesign of the special areas in the building's spacious foyer at the beginning of 2023. Nuveen Real Estate had previously put the design contract out to tender in a competition, from which combine emerged as the winner.
The Atlantic Haus tenants reflect the young, urban target group of the district: start-ups, design agencies and IT companies - all companies with employees who place particular value on a good work-life balance, a feel-good atmosphere and interaction.
A lobby with a stay value
Nuveen Real Estate's aim was to design the special areas in a uniform design language and to create a sustainable experience for the urban users inside, which promotes togetherness and community. The foyer was no longer to be used as a mere and confusing passageway, but was to be given a recreational value. A reception desk has now been created in the lobby as a central point of contact. In addition, new meeting places and retreats have been created across the entire area, which can be used by all tenants of the building: including so-called "tiny houses", lounge corners, a pool table and a café point.
Over the course of the project, other communal areas such as the fitness area with showers, communal kitchen and bicycle parking spaces were integrated into the overall concept and speak a uniform design language.
Work-life balance at its best
The event kitchen, designed as a lively and interactive space, encourages community and collaboration among the tenants: inside. Every detail, from the lighting to the furnishings, has been carefully selected to create an atmosphere that encourages both creativity and social interaction.
In addition, we have integrated an in-house fitness studio with state-of-the-art equipment, which is exclusively available to the tenants of the Atlantic House.
We believe that every element of a building should contribute to creating a holistic and positive experience for its users: inside.
On the first floor of the building there is a lockable bike parking area with lockers and charging stations for cargo and e-bikes. Today, as sustainability and mobility become increasingly important, this area offers a safe and convenient solution for cyclists: inside. User-friendliness is enhanced by a specially developed app that simplifies the booking and management of bicycle parking spaces.
The redesign of the entrance foyer was completed at the end of 2023.
The newly designed spaces at Atlantic Haus are an example of how well thought-out design and functionality come together to create not just a workplace, but a living space that reflects the needs of the modern working world.
