HaspaONE, the new corporate headquarters in the Deutschlandhaus

HASPA

Hamburg
Location

1.700
Employees

2022 – 2024
Project period

30.000 m²
BGF

In May 2024, Hamburger Sparkasse (Haspa) moved into its new corporate headquarters in the Deutschlandhaus on Gänsemarkt. In close proximity to Jungfernstieg and Binnenalster, what belongs together is now finally growing together: the central divisions, which were previously spread across three office locations in the Hanseatic city, will be united ‘all under one roof’ for the first time.

1,700 employees enter a new era with around 30,000 square metres of space. combine has developed a world for and with Haspa that makes all facets of activity-orientated work and the culture of the traditional company tangible and perceptible

Together, we developed the concept for HaspaONE and designed the Deutschlandhaus as a place of work and networking in an urban context.

combine provided Haspa with comprehensive support throughout the entire planning period up to the move-in: from narrative development, the development of the office concept, user coordination, space and occupancy planning to interior design and the signage of the office space.

The Deutschlandhaus bridges the gap between tradition and modernity - just like Haspa.

The new Deutschlandhaus, whose foundation stone was laid in October 2020, is one of the most significant project developments in Hamburg in recent years.

The architect Hadi Teherani orientated himself on the original design of the previous building, a classic Hamburg office block from the late 1920s, and interpreted it in a contemporary way.

The new building and its workspaces fit in perfectly with Haspa's reorientation: Preserving the past, with an alert eye to the future.

The financial company is on its way into a modern, digital world and at the same time is committed to the tradition of being the home bank for all Hamburg residents since 1827.

From small to large: Haspa's neighbourhood narrative

Since the beginning of the digital age, almost every sector of the economy has been subject to constant change, including the banking industry. Customers demand innovative solutions every day and competitors in the market are also launching new products and services at ever shorter intervals. Haspa was also faced with the challenge of adapting to these changes while maintaining its role as a trustworthy neighbour and partner to the people of Hamburg. Translated with www.DeepL.com/Translator (free version)

Haspa, deeply rooted in the Hanseatic city, found the answer to these challenges with a visionary idea: the transformation of its branches into lively neighbourhood meeting points that are more than just places for financial transactions. These meeting places became lively centres of exchange and community where customers and employees alike come together. This neighbourhood story, which already runs through the branches today, was also the starting point for our joint project: the development and design of the new Haspa head office in the Deutschlandhaus in Hamburg's city centre.

Taking the city and its neighbourhoods as a model

The overarching concept is based on the multiple dimensions of neighbourhoods that we find in a city and was brought to life in its analogy across all strands of the project.

We see neighbourhoods as social-urban frameworks in the middle of a city, as the centre of cultural life.

Within our neighbourhoods and houses, we celebrate rituals, cultivate contacts and habits and find private retreats. When we leave our neighbourhoods, we go ‘into the city’ to gain new impressions, network and exchange ideas away from our familiar surroundings. With its public spaces, cultural institutions and squares, the city is an important hub and distribution centre in urban development.

Neighbourhood and city thus become complementary opposites for the needs of the people who live and work here

Networking and a sense of community are tangible at the new headquarter

The translation of the narrative to the new Haspa working environments created far more than just workplaces. The analogy that has become reality is a living microcosm, a pulsating image of the city and its inhabitants

Each floor, each room captures the essence of Hamburg's ‘neighbourhoods’, which make up the city's unique character. Haspa's ‘houses’, which represent the different areas of the company, form a mosaic like an urban network.

The urban fabric of the Deutschlandhaus: multi-layered zones that are seamlessly interconnected

The ‘houses’ of the city are places of retreat that enable concentration and privacy. They are surrounded by ‘marketplaces’, the meeting zones that promote dialogue and networking between independent departments. Lively corridors extend between these zones, providing places for a chat or two as streets of communication.

Places for communication and Hamburg chat

Through the consistent implementation of the narrative, Haspa's goal ofto create a working environment that not only increases efficiency and productivity, but also promotes social interaction and community building zum Leben erweckt. A place has been created where spontaneous encounters are possible, where sharing stories, knowledge and ideas becomes the norm and every employee has the opportunity to grow personally and in community.

The design of the new Haspa headquarters consistently follows the analogy of the neighbourhood narrative. The ‘residents’ will find an urban environment that offers retreat, encourages exchange, leaves room for the familiar and inspires new ideas. In this way, we have created a diverse working environment on an equal footing that allows for individuality, but above all focuses on shared culture and togetherness.

Katharina Däullary, Head of Design at combine 