A new headquarters for zooplus at LUMEN

zooplus SE

Munich
Location

1.300
Employees

since 2021
Project period

12.300 m²
GFA

zooplus SE is a pioneer in e-commerce for pet supplies and provides millions of pet owners across Europe with a constantly growing range of nutrition and lifestyle products, its own premium pet food and accessory brands, as well as expert advice, practical services and loyalty programmes. With localised online shops in 30 European countries, zooplus is one of the leading digital brands in the pet supplies segment.

At the beginning of 2025, zooplus SE moved into its new corporate headquarters, LUMEN, in the heart of Munich. die zooplus SE ihre neue Unternehmenszentrale LUMEN im Herzen von München bezogen. The new building offers a future-oriented working environment that provides employees with a modern and collaborative workplace zukunftsorientiertes Arbeitsumfeld, das den Mitarbeitenden eine moderne und kollaborative Arbeitsumgebung ermöglicht. The reorientation is part of strategic organisational changes at the e-commerce company. The aim is to strengthen its position in an increasingly competitive market, both internally and externally, and to ensure sustainable growth in the coming years. des E-Commerce Unternehmens. Damit möchte es seine Position in einem zunehmend wettbewerbsintensiven Markt nach innen und außen stärken und ein nachhaltiges Wachstum in den kommenden Jahren gewährleisten.

A place that connects: zooplus finds a new home at LUMEN

The move represents a significant milestone for the company: the consolidation of both Munich locations into a new building. But this is more than just a new headquarter. It is a place that embodies the company's identity, a place that inspires and connects bedeutenden Meilenstein dar: die Zusammenführung beider Münchner Standorte in einem neuen Gebäude. Dabei ist das LUMEN mehr als nur ein neues Headquarter. Es ist ein Ort, der die Identität des Unternehmens verkörpert, ein Ort, der inspiriert und verbindet.

Um diese Vision zu verwirklichen, begleitete combine To realise this vision, combine has been supporting the company as a strategic and operational partner throughout the entire project cycle since 2021 – from the initial idea to the successful commissioning and move into the modern working environments in February 2025.

Comprehensive project support for zooplus: from site selection to successful commissioning

Right from the early stages, we supported zooplus in evaluating location options, negotiating leases and defining functional requirements. During the subsequent implementation phase, we took on project management, including user representation, cost control, change and invoice management, quality assurance, support until commissioning and follow-up support.

LUMEN: ‘We backed the right horse and didn't buy a pig in a poke.’

At Herzog-Wilhelm-Straße 18, just a few metres from its previous location, LUMEN is a modern office and commercial building with high architectural standards. errichtet. Its six upper floors feature fully flexible office space surrounded by a green, polygenic courtyard. The ground floor spaces house restaurants and retail outlets, ensuring a lively urban integration. zooplus Zooplus is the anchor tenant and occupies approximately 12,000 m² of office space, accounting for the majority of LUMEN's total area of 13,400 m². ca. 12.000 m² Bürofläche den Großteil der 13.400 m² Gesamtfläche des LUMEN.

Space for exchange, retreat and inspiration: this is how zooplus will work tomorrow

The new working environments at zooplus feature a variety of special areas and functions: the spacious town hall area on the ground floor with integrated seating stairs is complemented by extensive community spaces and chill-out areas, a representative board room and various conference and project rooms. Flexible retreat, meeting and focus rooms enable concentrated work.

Testfood Kitchen, bicycle storage room, showers and changing rooms complete the infrastructure. Employees also have access to attractive terrace areas and the green inner courtyard as open space.

This extensive project was supported by close collaboration between experts from four of our areas of excellence: workplace strategy, design, change management and project management. Each of these disciplines brings in-depth expertise to the table – but their full impact is realised through intelligent integration throughout the course of the project. umfangreiche Projekt durch die enge Zusammenarbeit von Expert:innen aus vier unserer Exzellenzen: Workplace Strategy, Design, Change Management und Project Management. Jede dieser Disziplinen bringt tiefgreifendes Fachwissen mit – doch ihre volle Wirkung entfaltet sich durch die intelligente Verknüpfung im Projektverlauf.

Man's best friend – the dog workplace concept at zooplus

Based on the activity-based working principle, we have developed a tailor-made working environment concept with a focus on flexibility, exchange, retreat options and multifunctional areas.

At zooplus, dogs are not only welcome, they are an integral part of the corporate culture. With the move to the new headquarters in LUMEN, a well-thought-out and lovingly developed dog workplace concept was realised, enabling the targeted integration of dogs into everyday office life – structured, suitable for everyday use and with an eye for detail. Bookable dog workstations, dog stations on all floors, a central paw cleaning station and drop-off zones for external dog walking services make animal love at zooplus a tangible experience, both spatially and organisationally.

A normal day at the office – with pawed companions

To ensure that everyone can work together smoothly, clear rules apply: dogs are not allowed in focus rooms, meeting rooms or phone booths – out of consideration for allergy sufferers and to ensure concentrated work phases. During these times, defined handover solutions are used, such as colleague support or the Bark & Go service. Hygiene, quiet areas and access regulations are also strictly regulated. In addition, the emotional connection to the brand is visibly lived out: with customisable dog beds, a ‘dog wall’, bone name tags that can be labelled and design details that run through all areas. The vision of ‘Celebrating Pet Love Everyday’ is thus reflected equally in the infrastructure, communication and interior design.

The result is a working environment that combines animal love, modern work culture and brand identity – structured, empathetic and unique. zooplus is thus setting new standards for the interaction between people, animals and the world of work.

To each animal its own pleasure: the ‘pet-friendly’ design concept

The interior design and design language at LUMEN is based on a specially developed design DNA that brings the value proposition ‘People + Pets’ to life in a spatial way. The guiding principle and leitmotif was zooplus' vision: „CELEBRATING PET LOVE EVERYDAY“The result is a timeless, functional and pet-friendly design concept with clear room typologies, generous community areas and integrated dog infrastructure. Brand stories and CI elements – from"Tigerino"meeting rooms to the Dog Wall – were creatively translated into the room concept.

The design is complemented by a brand-specific signage system and sustainable, ergonomic furnishing standards. DWe were also responsible for managing the procurement of furniture, carpentry work, wall coverings and furnishing elements – from sampling and contracting to implementation and quality control. haben wir auch die Steuerung der Möbelbeschaffung, Tischlerarbeiten, Wandverkleidungen und Ausstattungselemente verantwortet – von der Bemusterung über die Vergabe bis zur Umsetzung und Qualitätskontrolle.

Change management or ‘The early bird catches the worm’

About a year before moving into LUMEN, we supported zooplus through a period of cultural change – with the aim of creating acceptance, orientation and a positive spirit of optimism within the company. The starting point was the merger of two locations with different team cultures, as well as new requirements due to growth, the pandemic and hybrid collaboration. We developed a tailor-made change journey with a change story, roadmap and target group-specific communication, participation and empowerment formats.

As part of the project team, we took on an active role in the implementation phase and also supported the cultural integration of dogs into everyday office life.

Conclusion: A workplace with added value – even for four-legged friends

The new zooplus headquarters in LUMEN Munich is a vibrant expression of contemporary work culture, strong brand identity and architectural precision.

Our holistic consulting approach thrives on precisely this kind of collaboration: interdisciplinary, integrated, solution-oriented. It not only creates functional spaces, but also promotes identification, corporate culture and sustainability – thus forming a stable foundation for the further growth-oriented development of zooplus.