How do you create a place that embodies the future of work while respecting the company's roots? In a new episode of our Resonance Lab, we explore this question using the Beiersdorf Campus as an example. The project demonstrates how corporate tradition and modern concepts of collaboration can be combined—and what courage, openness, and shared decisions are needed to achieve this.
The new Beiersdorf Campus is not only an architectural flagship project, but also a symbol of the shift towards flexible, dynamic work environments.
Guests are here Jens Schreiber, Head of Real Estate, Safety & Employee Services at Beiersdorf, as well as Martin Krause, Head of Excellence Project Management at combine.
Together with host and combine CEO Matthias Pietzcker Take a look back at the creation of the new Beiersdorf Headquarters in Hamburg-Eimsbüttel – from the initial planning in 2013 to the move-in in 2023.
In the conversation, you will learn:
The Beiersdorf Campus shows: Modern work environments are not just about attractive architecture. They need clear concepts and strategies that enable encounters, promote collaboration, and support change.
Special thanks go to Muuto, who furnished us with furniture.
Our Vision: An inspiring environment creates space for success.
We are driving the transformation of working methods and work culture – and developing the appropriate workplace strategy for it.
Functionality, economy, and design go hand-in-hand. That's why we help organizations gain a holistic view of their real estate.
To create top-tier work environments, we immerse ourselves deeply in organizations to understand them.
We develop work environments that consistently combine space, technology, organizational structure, and company culture.
